Disney has taken on the world of applications with apps to guide audiences around their theme parks, and also various games to play such as 'A royal christmas' based on the disney princess Ariel (http://www.disneymovieslist.com/games/apps/) and now they have released 'Free fall' which is basically the notorious 'Candy Crush Saga' but instead of candies, it is icy crystals and gems (Calimlim 2013). By taking on a strategy game means that the game is nothing really to with the story of Frozen, just more the theme. This suggests that the audience of Frozen enjoy interacting with anything to do with Frozen even simply the theme, highlighting the influence and power of the film.
According to Eddie Makuch, around 93 million people play Candy Crush Saga everyday (Makuch 2014).
"In 2013, King Digital Entertainment enjoyed a year of massive financial success, pulling in a profit of $568 million, an increase of more than 7,000 percent from $7.845 million in 2012. A plan to sustain that growth is what investors will no doubt look to, and it's exactly what King delivered." (Makuch 2014)
No wonder that Disney were keen to release a similar themed game. However Free Fall did not take off as well as Candy Crush however was still downloaded- proving the point that the influence of a popular media will cause people to interact with the products.
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