Big Summer Blowout!

The unusual conventions seen in Frozen tend to be that of contemporary society. What I mean is there are points in Frozen, which wouldn’t have been thought of within the 1940/50 classics. For example there is an inclusion of a homosexual family within the film (the owner of the shop). He spoke the famous phrase ‘YooHoo, big summer blowout!’ in a rather feminine voice.

(Accessed online: https://www.youtube.com/watch?v=y_w105aWPNY)

The camera then panned to view another male and four children in sauna waving back. Unless you’re a film vulture like myself I doubt many people would have noticed this- especially the target audience of children.

(Accessed online: http://www.ncregister.com/blog/steven-greydanus/so-how-gay-is-disneys-frozen)

This brings me to consider whether Disney is ready to fully agree with the on-going controversial opinion that is of homosexuals and their families. Whether or not this particular clip 'challenges' the conventions of a typical fairytale or is simply updating them to contemporary society. It is not usual to see a homosexual family included in a Disney feature so this is why I brought this up. It may not be challenging the typical conventions of a fairytale, but it is challenging contemporary issues and showing that a massive corporation like Disney is in support for gay marriage and their adoption.

There are various people out there who believe that is was wrong to include this element how ever this is an unpopular opinion. According to Jess Denham of The Independent  right-wing pastor Kevin Swanson claimed that Disney as "one of the most pro-homosexual organisations in the country" and that the film was "very evil" (Denham 2014). Swanson said this on his Christian radio show and caused a huge online debate about the scene with only the rare few who disagreed with the concept. One blog stated "It seems plausible the filmmakers have thrown this moment in to allow sharp-eyed homophile viewers to draw their own conclusions about just what sort of “family” this is." (Greydanus 2014) This brings about Stuart Hall's theory of encoding/decoding. Greydanus claims that it is up to the audience to decide what kind of 'family' this is. He gives example such as:

"The adult male in the sauna, with his slim jaw and lack of facial hair, looks markedly younger than the mountain-sized, hirsute Oaken, and could be his oldest son. Next to him is a young woman who, given the conventions of animation, could be could be Oaken’s daughter or his wife — or, heck, the wife of the other guy, who could also be Oaken’s younger brother). It’s even possible that the family isn’t Oaken’s family at all; “Hoo hoo! Hi family!” could mean “Hi, random visiting family of customers.” (Greydanus 2014) 


He suggests that it is up to the audience to interpret the meaning of the family. Clearly arguable, he makes some sensible suggestions and these have probably been interpreted by different audiences. This also shows how easy it is to post opinions on the internet bringing Frozen once again to a cross platform level. Before Web 2.0 there would have been minimal ways to provide opinions or explanations for acts in certain films. 

Disney are recently renowned for including adult humour in their films for example in Frozen there is a bestiality reference in the Troll's song:

"On another side note, there’s a double entendre about another type of relationship that is said to be “outside of nature’s laws”: The trolls, singing about Kristoff in the the “Fixer-Upper” song, suggest that he has an unnatural relationship with his reindeer Sven:

So he’s a bit of a fixer-upper

So he’s got a few flaws.Like his peculiar brain, dearHis thing with the reindeerThat’s a little outside of nature’s laws!" (Greydanus 2014)

This, like the homosexual family, is very undetectable unless picked up on the second time round or studied. While 'bromance' is a popular fashion at the moment, could one between man and mammal exist too? According to Disney, yes it can. However more than a little is insinuated and this would arise another argument for the against-Frozen community to slight the film once more.

Directing back to the character himself, Oaken, often referred to simply as ‘yoohoo guy’ he himself has spread across platforms, often participating in various memes found on the internet as so:

(Accessed online: http://www.pinterest.com/pin/24066179233143114/)

This highlights how the simplicity of a humorous phrase can go viral over the platform of the Internet, emphasising the power of new media and transition. This definitely changes how the audience interacts with cinema and films nowadays and this changes the whole concept of the 'consumer'.