What this is all about

(Accessed online: http://www.broadway.com/buzz/174011/dreams-do-come-true-disney-confirms-broadway-plans-for-hit-movie-frozen/) 

In 2013 Disney released its 53rd animated feature and its overall 496th Disney film. Frozen is a hit film which created an incredibly popular soundtrack with "Let It go" reaching the iTunes top 20 (Cerasaro 2014).

Frozen is somewhat unconventional in that it is not a typical fairytale. It is about the unconditional love between two sisters and it also challenges contemporary issues such as an inclusion of a homosexual family. 

There are hundreds, possibly thousands of parodies to do with Frozen and this ranges from recreations of scenes, to lip syncing, to mockery and a 24 million-hit video on YouTube of the song 'Let it go' sung in 25 different languages.

The characters in Frozen are also relatable, especially for the stereotype-breaking Anna who conveys a personality of a typical teenager but breaks this when she takes on a hero's role to bring back her sister.

An iPhone application 'Free Fall' was released based on Frozen. The game is similar to the crazed 'Candy Crush Saga' but is thematic instead. 

This shows that the popularity of Frozen has caused it to be cross platform like many other contemporary media texts and I'm keen to explore the certain aspects of Frozen's nature and why the Disney film was incredibly popular.

Free fall

(Accessed online: http://appadvice.com/appnn/2013/11/candy-crush-saga-on-ice-disney-launches-frozen-free-fall-match-3-game-on-ios)

Disney has taken on the world of applications with apps to guide audiences around their theme parks, and also various games to play such as 'A royal christmas' based on the disney princess Ariel (http://www.disneymovieslist.com/games/apps/) and now they have released 'Free fall' which is basically the notorious 'Candy Crush Saga' but instead of candies, it is icy crystals and gems (Calimlim 2013). By taking on a strategy game means that the game is nothing really to with the story of Frozen, just more the theme. This suggests that the audience of Frozen enjoy interacting with anything to do with Frozen even simply the theme, highlighting the influence and power of the film.

According to Eddie Makuch, around 93 million people play Candy Crush Saga everyday (Makuch 2014).

"In 2013, King Digital Entertainment enjoyed a year of massive financial success, pulling in a profit of $568 million, an increase of more than 7,000 percent from $7.845 million in 2012. A plan to sustain that growth is what investors will no doubt look to, and it's exactly what King delivered." (Makuch 2014)

No wonder that Disney were keen to release a similar themed game. However Free Fall did not take off as well as Candy Crush however was still downloaded- proving the point that the influence of a popular media will cause people to interact with the products.